Privacy Policy

1. Who we are

This policy explains how Apeiron ("Apeiron", "we", "us", "our") collects and uses personal data when you enquire about, join, or use Apeiron — through this website, our mobile app, or by speaking with our concierge team. We are the "data controller" of this information under UK data protection law.

2. Information we collect

We collect the information you would expect from a private membership service:

• Enquiry & waitlist details — name, email, phone number, country and any message you include, when you enquire through our website.
• Account & profile details — full name, email, phone number, date of birth, country of residence, your primary city, and the interests/categories you select in the app.
• Membership & payment details — your selected membership tier and, via our payment processor Stripe, a reference to your saved payment method. We do not store your full card number ourselves.
• Requests, chat & proposals — the content of requests you submit, messages you exchange with your concierge team, and the proposals and bookings that result.
• Referral information — your referral code, and, if you were referred, who referred you.
• Personal assistant relationships — if you add a personal assistant, or are added as one, we hold that relationship and the actions taken under it.
• Device & push notification data — a device token used to send you notifications, and, where you grant permission, your location, used to suggest or confirm your primary city.
• Support & communications — records of your correspondence with us, including by email.

3. How we use it

• To provide the concierge service — receiving, fulfilling and following up on your requests and bookings.
• To process payments for membership fees and individual bookings.
• To communicate with you — about your requests, your membership, and (where you've agreed) about Apeiron more broadly.
• To help our concierge team respond to you well. We use an AI language-model tool to help draft replies to member messages; a human member of our team reviews and sends every reply, and the tool does not message you directly.
• To run our referral programme.
• To keep Apeiron secure and working properly, and to meet our legal and accounting obligations.

4. Our legal basis

We rely on the following legal bases under UK GDPR: performance of a contract (providing the membership and concierge services you've asked for), legitimate interests (for example, keeping the app secure, understanding how it's used, and responding to enquiries), consent (for example, if you opt in to marketing communications, which you can withdraw at any time), and legal obligation (for example, retaining payment records for tax purposes).

5. Sharing your information

We do not sell your personal data. We share it only where needed to provide Apeiron:

• Third-party suppliers (restaurants, hotels, airlines, event organisers, retailers) — only the details needed to fulfil a specific booking you've asked for.
• Stripe — to process payments securely.
• Resend — to deliver transactional emails (such as membership and booking confirmations) on our behalf.
• Firebase (Google) — to deliver push notifications to your device.
• Anthropic — to provide the AI drafting tool described in section 3; message content may be processed by Anthropic for this purpose.
• Our hosting provider — Laravel Cloud, which hosts the Apeiron app and database on infrastructure located in the United Kingdom.
• Where required by law, regulation, or to protect the rights, safety or property of Apeiron, our members or others.

6. International transfers

Some of the providers listed above (including Stripe, Firebase and Anthropic) may process data outside the UK, including in the United States. Where they do, we rely on appropriate safeguards recognised under UK data protection law, such as Standard Contractual Clauses, to ensure your data remains protected.

7. How long we keep it

We keep your account and booking information for as long as you're a member, and for a reasonable period afterwards to meet our legal, accounting and tax obligations (typically up to six years for financial records). Waitlist enquiries that don't proceed to membership are kept only as long as reasonably needed to follow up with you.

8. Your rights

Under UK GDPR, you have the right to ask us to: give you access to the personal data we hold about you; correct it if it's inaccurate; delete it; restrict how we use it; or provide it to you in a portable format. You can also object to processing based on legitimate interests, and withdraw consent at any time where we rely on it.

To exercise any of these rights, contact us at the email address below. If you're unhappy with how we've handled your data, you also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

9. Cookies & tracking

This website uses Google Analytics to understand how visitors use the site, so we can improve it. Google Analytics sets cookies on your device to do this. We only load Google Analytics, and it only sets cookies, once you click "Accept" on the banner shown when you first visit — if you click "Decline", or don't respond, no analytics cookies are set.

You can change your mind at any time by clearing your browser's cookies for this site, which will show the banner again on your next visit. Analytics data is anonymised (we turn on IP anonymisation) and used in aggregate — it isn't used to identify you personally.

The Apeiron mobile app is separate from this website and uses its own analytics and crash-reporting tools necessary to operate the service, described in section 2 above rather than this section.

10. Waitlist enquiries

When you join the waitlist through this website, we store your name, email, phone number (if given), country and message so a member of our team can follow up with you personally, and send you a one-off confirmation email. We don't use your enquiry for any other purpose.

11. Children's privacy

Apeiron membership is only available to individuals aged 18 or over. We do not knowingly collect personal data from anyone under 18.

12. Security

We use industry-standard measures to protect your data, including encrypted connections, access controls, and processing payment details exclusively through Stripe rather than handling card data ourselves. No system is completely secure, but we take this seriously and review our practices regularly.

13. Changes to this policy

We may update this policy from time to time. Where a change is material, we will let you know in the app or by email in advance of it taking effect.

14. Contact us

For any question about this policy or your personal data, contact us at membership@apeironlifestyle.com.